GDPR Privacy Policy for Customers and Clients


Goodwater is committed to being transparent about how it collects and uses the personal data of its customers to meet its data protection obligations. This policy sets out our commitment to data protection, and to our customers’ rights in relation to personal data.


  • Personal data is any information that relates to an individual who can be identified from that information.
  • Processing is any use that is made of such data, including collecting, storing, amending, disclosing or destroying it.

What Data Do We Collect?

We collect information about you when you place an order for products or services. We also collect information when you voluntarily complete customer surveys, provide feedback and participate in training courses.

We may use personal information such as your name and contact details, if you choose to supply such details, for the following purposes:

  • To perform the services that you have requested; which may involve contacting you by post, by telephone or by email.
  • To allow us to promote our products and activities to you as part of legitimate business interests.
  • For the detection of fraud.
  • For market research purposes.
  • For other reasonable purposes, always acting within the limits of the General Data Protection Regulations.
  • We might also require you to provide other personal data such as date of birth in order to provide specific training services (see Data Sharing below).

We also collect data when you contact us at our offices; calls are monitored for training and quality purposes.
All data retained is processed and stored securely on systems that are only accessible to those with the appropriate security permissions.

Your Rights

Under the General Data Protection Regulations, you have a number of ‘rights’, to ensure that your personal information is being managed appropriately. For example, you have the right to prevent marketing information being sent direct to you. If you prefer not to receive marketing information from us, you can opt out of further marketing by contacting us via phone or e-mail (see contact details below).

Specifically, you have the right:

  • To be informed (how we use your information).
  • Of access (to your information).
  • To rectification (of any errors on information we hold on you).
  • To erasure (of information we hold).
  • To restrict processing (of the information we hold to a specific purpose).
  • To object (to the ongoing processing of information).
  • To be aware of any processing where automated decision-making and profiling (using your information) takes place.

How Long We Retain Your Information

We retain personal data relating to payments, VAT, tax and accounts for the minimum statutory periods required by UK law.

We may also retain personal data for a longer period of time in accordance with our Retention Policy as part of legitimate business interests, where historical information might be needed for the purpose of resolving queries after completion of contracts.

Call recording data is kept in accordance with our retention policy, after which time it is permanently deleted.

Data Sharing

  • We may pass your information on to third parties in order to provide products/services you have requested, e.g. delivery address and contact details to courier companies, or direct suppliers.
  • We may pass your information onto UK-based third party training bodies if you have signed up for specific courses that we offer.
  • We may share your information where we have legal or regulatory requirements, such as a request from a law enforcement agency or a credit reference agency.
  • We do not transfer or store your data outside of the EU.
  • We will never sell your information to third parties.

For further information regarding our Data Retention Policy, how your information is used, how we maintain the security of your information and your rights to access and rectify information we hold on you – or to withdraw consent (to all or any of the above where possible) – please contact our Quality Team on 0118 973 5003 or via email at